To Learn
the eCpm
The way
that user behavior can impact eCPM is based on how users interact with your
sites. So lets say for example that your website grows quite a bit, and you
have a lots of return users. Return users are less likely to click on ads that
unique users, users who are coming to your
site for first time. If you look at some sites over a long period of time, as their
audience grows, their click through rate (CTR) won’t grow at the same rate.
That’s because they are adding new content that their users find valuable and
interesting and users are spending more time engaging with that content. Even
though the user is seeing more pager, they aren’t clicking at ads at the same
rate. Users interact with your site differently. If you have a lots of return
users versus unique
What tools
are available to analyze eCPM
There are a
number of things a publisher can do to get a better understanding of the
fluctuations in their eCPM. One thing we recommend is integrating your AdSence
account with your Google Analytics account. In doing so, you can get info about
the eCPM by region, so you know how users in Latin America monetize compared to
users in Asia. We also recommend setting up granular channel strucures. This
allows you to track how ad units in different sections of your site monetize
For example, let’s say that you have a sports section of your website and a
lifestyle section of your site. You’ll want to understand what the eCPM is in both
of those sections. Setting up channels for both those sections will allow you
to see how both of those sections monetize. In conclusion, my suggertion to all
publishers is to gether as much data as possible. Look at your data points
together. Look at your traffic, your audience, in conjunction with your adsence
data, and then you’ll have a better understand of how Adsence is performing.
